What two moments will your transformation be remembered for?

Not the months of stakeholder engagement. Not the training rollout. Not the governance forums. Not even that beautiful documentation you’ve laboured over.

Over the long run: The emotional peak. And how it ended.

That’s what the research says. And if you’ve led (or been lead into…) a major change, I’d wager it matches your own memory too.

This is called the Peak End rule and applying it deliberately is one of the most underused lenses in change leadership.

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