Name: Pragmatic Change
Author: Mark Winter

Psychology is WEIRD...and that's a problem!

Psychology is WEIRD…and that’s a problem. Not a diversity problem. A validity problem. 96% of the psychological research your change frameworks are built on came from populations representing 12% of the world. Most of it was built on American college students. Then generalised to your manufacturing workforce. Your regional council. Your healthcare organisation. Your university with significant first-generation student populations. And when the frameworks produce mediocre results…we blame resistance. Poor sponsorship. Inadequate resourcing. It might simply be that the framework wasn’t built for these people.

Change, LeadershipMark Winter5 May 2026Change, Leadership, Frameworks, Research, Strategy

There's a risk in your change programme that rarely makes it onto the risk register.

There's a risk in your change programme that rarely makes it onto the risk register. And if you've been watching the AI conversation lately...I can guarantee you've seen it! It's not a toxic leader, hostile stakeholder or external 'threat'.... It's someone capable and well-intentioned...but whose confidence has quietly outrun their calibration. It has a name. David Dunning and Justin Kruger documented it in 1999. Most importantly: before you look around the table and start spotting it in others, there's a quick game worth playing first.

Change, LeadershipMark Winter21 April 2026Change, Leadership, Decision-Making, AI, Strategy, AI Strategy

Does your AI strategy have a coherence problem?

Most leadership teams can’t answer this question…without looking at a slide. Can your leadership team name your 3-6 distinctive capabilities? Then: does your AI investment map to those - or does it map to a desire to look like you’re keeping up? The Coherence Premium isn’t just a strategy concept. It’s the difference between AI that builds momentum and AI that quietly drains it.

Change, LeadershipMark Winter5 April 2026AI, Strategy, Change, Leadership

A leadership fear: Changing the change

"Seeing is believing". And within the organisations we work with, people want to believe. Believe in the purpose, believe in their leaders, believe in their own personal convictions about this place that they've decided to commit the majority of their waking hours towards.

When we illuminate our decision-making process, we make our leadership of change believable. That's because we're not just shedding light on the outcomes; we're spotlighting the rationale, the inclusivity, the rigour, and the alignment with organisational values that underpin those outcomes. We’re demonstrating how decisions align with the change objectives and how they contribute to the broader vision of the organisation.

More importantly and on the flipside...in the absence of being told the story, people will make up their own!

Our Sixth Principle of Change is "Make decisions visibly", so this article spotlights some of our favourite decision making tools and gives pragmatic tips on how to give visibility, for even the most sensitive of changes.

Change, LeadershipMark Winter14 August 2023Change, Failure, StrategyComment