Psychology is WEIRD…and that’s a problem. Not a diversity problem. A validity problem. 96% of the psychological research your change frameworks are built on came from populations representing 12% of the world. Most of it was built on American college students. Then generalised to your manufacturing workforce. Your regional council. Your healthcare organisation. Your university with significant first-generation student populations. And when the frameworks produce mediocre results…we blame resistance. Poor sponsorship. Inadequate resourcing. It might simply be that the framework wasn’t built for these people.

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